HEIDI KLUM WANTS FASHIONABLE WORKOUT WEAR
Supermodel Heidi Klum says she wants women to feel fashionable while working out and has sketched new designs for American sportswear brand New Balance. “As much as I love dressing up in sparkly gowns and attending glamorous events, I also love great active-wear. It’s fun working with a company that is also passionate about fitness and fashion,” contactmusic.com quoted Klum as saying.
The Heidi Klum for New Balance line is inspired by the idea that fitness should be a daily part of everyone’s life. “I really wanted to design a collection of items that women could feel fashionable wearing while working out,” said Klum. The 40-year-old also hosts designer search competition “Project Runway” and said that she takes inspiration from “everywhere” and thinks wearing trainers on the runway is a fun idea. She said: “I had my ‘Project Runway’ contestants design an outfit that would fuse fitness and fashion. All the models looked fierce on the runway wearing their sneakers. They definitely kept a fashion attitude.”
